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The Four Principles of Plazm

1.

DESIGN IS PROBLEM-SOLVING IN A BEAUTIFUL WAY.

Aesthetics alone are not enough. The beauty in Plazm’s design work arises from our commitment to a deeper understanding of strategic and branding concerns.

2.

STORIES CONNECT PEOPLE & ENRICH LIVES.

Engaging with any story—from a raw memoir to a carefully constructed brand narrative—can be exhilarating, surprising, informative, challenging. Plazm’s collaborators bring an uncommon breadth of narrative experience to client projects, thanks to our decades of work as publishers, visual artists, editors, filmmakers, writers, and community builders.

3.

TRUTH IS THE MOST POWERFUL FORCE IN MARKETING.

Not snake oil. Not “innovation.” Not a few weeks’ worth of good social media metrics. Truth. The true core of a company is built on its people, products, services, and the impact it has on the world. We have experience helping people and organizations center on their truth and communicate it with confidence and clarity.

4.

WHAT WE DO MATTERS.

Every day, every person alive makes hundreds of decisions about how to invest their time, energy, and passion. We believe the work we do—and the work our clients do—can benefit our planet and the beings who live on it. Together with our clients, we make meaningful messages, pursue excellence in creative work, and embrace environmentally sustainable production practices.

Nike—Free Yourself

Advertising & poster campaign

Leading up to the World Cup, our client Nike wanted to inspire young soccer players in Japan. But the country’s conservative sports system (bukatsu) valued conformity, an attitude stretching beyond sports culture and into everyday life… case study

 

One subject, many points of view

An ongoing series of short, informal interviews with a diverse range of designers, artists, musicians, animators, educators, etc. exploring a single topic: Creativity. The differing points of view of each person in their own words, will inspire, confuse, provoke and delight.

oncreativity.tv

Fort George Brewery

How do you launch a brewpub in a small, blue-collar town, and grow it into a mighty force of Northwest brewcraft? case study
Pictured above: Thermodynamic heat-sensitive inks reveal when the can is cold. Illustration by Jesse LeDoux.

 

Great advertising should be a punch in the mouth

At least that’s what advertising legend George Lois said in our On Creativity interview with him. Collected Plazm examples in print, broadcast and OOH can be found in this case study.
Pictured above: Uniqlo French Open campaign for Novak Djokovic