A logo is not a brand
Logos distill a complex set of ideas and messages into a simple icon—a mnemonic device that represents a set of values.
Of course such icons do not exist in isolation. A logo is one fragment within a broad system of meaning.
Every brand project we’ve worked on has included application. Applied branding helps bring a logo to life.
Keywords: Cooley Gallery, Fort George Brewery, Jantzen Swimwear, Nike, Portland Center Stage, Red Bull Theater, Reed College, Branding, Community Engagement, Strategy, Typography, Education, Energy, Food & Beverage, Health & Wellness, Public Service, Publishing, Sport