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Brand Identity

A logo is not a brand

A brand is much more than a logo or a name. A brand encompasses a living ecosystem of experiences, perceptions, and relationships, all emerging from a company’s values and actions. The name and logo are two important points in an extensive system of meaning. Most brand project we’ve worked on have included applied branding brings a logo to life in a myriad of ways.

Changing them is a complex endeavor—and also an important opportunity. We’ve found that brand launches and rebrands can be an invigorating, positive process for all stakeholders. Done properly and carefully, this process should help realign your values, strategy, and marketing plan for long-term growth and stability, and help focus your ongoing internal and external communications.

Keywords: Branding, Community Engagement, Naming, Strategy, Typography

Our Newsweek magazine redesign included a typographic identity refinement.
Client: The Rock 'n' Roll Camp for Girls
Brand identity for a new custom sneaker design community. Project includes graphic identity, values, vision, voice, messaging, editorial branding.
Client: Douglas F. Cooley Gallery, Reed College
Jeremy Bittermann Photography: brand identity and website design
Rebranding for Portland Center Stage. Full case study.
The logo is hand stamped on all bars of Pearl+ luxury soap.
Artisan pizza deserves artisan exterior signage.
The Parker building identity includes this custom door pull.
Vortex IPA logo for Fort George Brewery.
Rebranding for Jantzen swimwear included development of a men's line monogram. Full case study.
Naming and branding for Sarah Bellum’s Bakery & Workshop. Sarah Bellum’s is a not-for-profit, social enterprise that supports adults with brain injury, helping them return to work, play, and life by baking cupcakes. These are available at farmers markets around Portland in the summer and soon to be in retail stores.
Brand identity for Maui sightseeing company. Animated version of logo.