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Brand Identity

A logo is not a brand

Logos distill a complex set of ideas and messages into a simple icon—a mnemonic device that represents a set of values.

Of course such icons do not exist in isolation. A logo is one fragment within a broad system of meaning.

Every brand project we’ve worked on has included application. Applied branding helps bring a logo to life.



Keywords: Cooley Gallery, Fort George Brewery, Jantzen Swimwear, Nike, Portland Center Stage, Red Bull Theater, Reed College, Branding, Community Engagement, Strategy, Typography, Education, Energy, Food & Beverage, Health & Wellness, Public Service, Publishing, Sport

Client: Douglas F. Cooley Gallery, Reed College
Our Newsweek magazine redesign included a typographic identity refinement.
Client: The Rock 'n' Roll Camp for Girls
Jeremy Bittermann Photography: brand identity and website design
Rebranding for Portland Center Stage. Full case study.
The logo is hand stamped on all bars of Pearl+ luxury soap.
Artisan pizza deserves artisan exterior signage.
The Parker building identity includes this custom door pull.
Vortex IPA logo for Fort George Brewery.
Rebranding for Jantzen swimwear included development of a men's line monogram. Full case study.