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Fort George Brewery

Extensive branding & marketing projects

How do you launch a brewpub in a small, blue-collar town, and grow it into a mighty force of Northwest brewcraft?

Fort George Brewery did it with award-winning beers, a strong community, and a tight collaboration with Plazm. Building a powerful and honest brand, our projects expand with the brewery’s business—which now encompasses a full cannery, pub, restaurants, tasting rooms, and lots of beer cans, occupying an entire city block in historic downtown Astoria.

Keywords: Fort George Brewery, Branding, Community Engagement, Content, Digital, Editorial, Naming, Packaging, Strategy, Typography, Food & Beverage

The Fort.
Heat sensitive ink indicates when your beer is empty (or warm), and the snake dies.
Packaging system—and the first year's worth of bottles—for the Fort's "Sweet Virginia Series," a small-batch, limited edition bottling series named after the original 8.5 BBL brewery.
32 oz. "crowler" — these to-go containers can be purchased and filled at the brewery in Astoria.
One of the many vehicles we have marked. Astoria is a beautiful place. This happens a lot when it doesn't rain!