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Nike—Olympics

Print & outdoor campaign

Our longtime client Nike engages the Olympics by investing directly in athletes and performance technology, rather than by participating as an official sponsor. The Plazm team collaborated with Wieden+Kennedy to create the aesthetic for a global print and outdoor campaign illustrating Nike’s commitment to the true Olympic spirit: athletes, sport, and the drive to compete.

We employed old-school graphic techniques and technologies, hand-copying every piece of type individually for every print insert and billboard. The result was a deeply textured, gritty campaign with a personal, hands-on feel.

Keywords: Nike, Advertising, Sport