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Packaging

Engaging an audience

Interacting with a package—the unboxing—is an integral part of how people feel about what’s inside. When designing a package we always try to understand not only the audience and the communication objectives, but the experience we want to impart.

Keywords: Fort George Brewery, LAIKA, Nike, Nike Asia Pacific, Reed College, Advertising, Branding, Community Engagement, Content, Editorial, Media Relations, Naming, Packaging, Retail, Strategy, Food & Beverage, Health & Wellness, Sport

Pearl + Luxury Soaps, Portland Oregon
Nike Golf package design with custom SFT typography
Packaging system for Origins, by Mighty Leaf Tea
Mighty Leaf Origins brand and packaging design
Media kit for Nike Asia
Pizza box for Figaro's Ultimate Pizza.
A series of boxes for Figaro's Pizza. An extension of our rebranding for the chain of take-and-bake restaurants.
Born From Obsession media kit for Nike celebrates every component of these products.
Vellum wrapper
Each product in the book is shown on a gatefold spread as a complete shoe and every component individually photographed.
Custom lavender eye pillows with case, part of the Nike Beautiful media launch.
The Unsafe CD package for Alan Jones Sextet.
The Unsafe CD package for Alan Jones Sextet. For the poster we convinced the band to dress in hazmat suits.
Break Free media kit for Nike, stab-binding, crushed velvet bag, book design.
Figaro's Pizzaz! — a special pizza for kids gets a special comic, story, and package design.
Nike Golf package for NDX. Package design and custom typographic signature.
Showroom book for Sunrose Condominiums. Finished wooden box with adjustable portfolio.
Series of DVDs for Vinton Studios
Edition of 50 boxes for high level donors. Part of the Campaign for PICA (Portland Institute for Contemporary Art).
Each piece within the box was individually labeled and corresponded to a room within the new space. The wood was salvaged from the construction site and planed to fit.
Questions correspond to the brochure and larger campaign materials. The back of each "room" contains another label with a more detailed description. The wood was salvaged from the construction site and planed to fit.
Two CD limited edition version of Muslimgauze Remxs
Nike Zoom media kit.
Nike Zoom media kit - open book with Japanese binding.
Nike Beautiful media kit. Full case study here.
The Optimist six pack for one of our tastiest clients, Fort George Brewery. For more than ten years we have been their agency of record. Full case study.
Nike Asia basketball media kit. Contains a Jurassic 5 12" with Rostarr illustrations. A limited number of these were sold at retail in Japan. Total of 200 produced.
Nike basketball media kit - silkscreened wooden box
Nike basketball media kit. Custom headband, trivial pursuit style cards, classic ad postcards, book with letterpress sleeve.
Nike Kobe VI "black mamba" media kit. Full story here.
LeBron James media kit from his rookie season. What? He was a rookie once? No ink used on this package, varnish and foil only.
Nike Considered media kit.
Nike heritage media kit: replica of first shoe box, replica of Steve Prefontaine's 1975 journal, postcards, lookbook, dvd, t-shirt.
Custom architecture and photography portfolio consisting of slipcase, leather folio, archival prints.
Dogwood leather folio outside of slipcase
Custom architecture and photography portfolio consisting of slipcase, leather folio, archival prints.
Embossed custom folio