PICA "Pink" Poster Series

The very color itself elicits political, sexual and gender overtones. Combined with a severed finger, ear, tongue, eyeball or nose, the hope was to create a new provocation in the street. Left to anyone’s imagination and interpretation, the purpose of these icons of the human senses was to ignite the first step of the creative process, the spontaneous act of thinking. Traditionally, the fabrication of messages of the “street” consisted of images and typography that comfortably fit within the context of punk, graffiti or other essences of the vernacular. Rarely does one consider the act of provocation through elegance. To beautifully lull one into danger...into the gallery of PICA.

The inspiration comes from PICA itself, their willingness to raise questions yet respect the recipient's intelligence to find his or her own conclusion. To push us in the direction of a more open mind. To embrace the unknown.

A collaboration between John C. Jay (creative director), Christian Witkin (photographer) and Joshua Berger (designer)

Client: Portland Institute for Contemporary Art

A limited number of these are available for purchase in the store.