Victory

In 2002, Plazm was commissioned to design an entire alphabet called Victory, a comprehensive and proprietary typographic family to be used exclusively for The Client’s own communications, collateral and advertising.

Plazm spent 18 months cutting a complete family of roman and italic, in light, medium, bold and extra bold versions, with a full condensed and extended set in regular and italic.

In 2005, Plazm was commissioned to design Victory Neue, a new cutting of the original Victory family.

Client = Nike

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Further reading: On Piracy, Victory and the Just Shaping of Letters