Nike: Ken Griffey Jr.
Window display and retail POP materials promoting the Ken Griffey signature cross-training shoe. Taking the concept of a baseball card and applying it in a humorous way. The shoe and Griffey are positioned as a duel heroes with the cards written in a deadpan delivery—the shoe’s history alongside Griffey's. Hung in the windows of every Champs store in North America.
The giant cards included the added flash of a foil stamp sticker similar to the ones found on commemorative cards.
Client: Nike / Champs Sports