Jantzen “Film-Music-Style”
As part of Jantzen Swimwear’s 2002 promotional campaign, Plazm created a unique grassroots marketing plan to reposition the venerable swimwear brand at the forefront of creative culture in America. One component of this plan included a sponsorship of the Telluride Film Festival.
“Film, Music, Style” is a specially curated CD-ROM package
containing original music, short films and a lead product catalog
developed as a gift item for patrons and filmmakers at the festival.
Client: Jantzen