Nike Zoom

For Nike's launch of their new Nike Zoom line of footwear, Plazm designed an appropriately speedy interactive CD, along with an assortment of printed materials. The Zoom Air technology doesn't have the visible air bags like some of the other Nike cushioning technologies, hence the development of the bright colored striping on the bottom of each Zoom shoe. The shoes are lightweight, built for speed. These attributes are the inspiration for our design.

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Client: Nike Asia Pacific