Nike Considered Launch
Nike’s Considered line of shoes uses recycled and sustainable materials in the manufacture of the product. In developing a media kit to aid in the launch of the brand, we wanted to be true to the ideals of the product. The kit is a reusable billfold made with vege-tan leather, hemp fabric and 100% post-consumer recycled paper. The pocket size matches a standard reporters note pad.
Client: Nike Asia Pacific