The Four Principles of Plazm
DESIGN IS PROBLEM-SOLVING IN A BEAUTIFUL WAY.
Aesthetics alone are not enough. The beauty in Plazm’s design work arises from our commitment to a deeper understanding of strategic and branding concerns.
STORIES CONNECT PEOPLE & ENRICH LIVES.
Engaging with any story—from a raw memoir to a carefully constructed brand narrative—can be exhilarating, surprising, informative, challenging. Plazm’s collaborators bring an uncommon breadth of narrative experience to client projects, thanks to our decades of work as publishers, visual artists, editors, filmmakers, writers, and community builders.
TRUTH IS THE MOST POWERFUL FORCE IN MARKETING.
Not snake oil. Not “innovation.” Not a few weeks’ worth of good social media metrics. Truth. The true core of a company is built on its people, products, services, and the impact it has on the world. We have experience helping people and organizations center on their truth and communicate it with confidence and clarity.
WHAT WE DO MATTERS.
Every day, every person alive makes hundreds of decisions about how to invest their time, energy, and passion. We believe the work we do—and the work our clients do—can benefit our planet and the beings who live on it. Together with our clients, we make meaningful messages, pursue excellence in creative work, and embrace environmentally sustainable production practices.
One subject, many points of view
An ongoing series of short, informal interviews with a diverse range of designers, artists, musicians, animators, educators, etc. exploring a single topic: Creativity. The differing points of view of each person in their own words, will inspire, confuse, provoke and delight.
Fort George Brewery: Extensive Design, Branding, & Marketing Projects
How do you launch a brewpub in a small, blue-collar town, and grow it into a mighty force of Northwest brewcraft? case study
Pictured above: Thermodynamic heat-sensitive inks reveal when the can is cold. Illustration by Jesse LeDoux.
Great advertising should be a punch in the mouth
At least that’s what advertising legend George Lois said in our On Creativity interview with him. Collected Plazm examples in print, broadcast and OOH can be found in this case study.
Pictured above: Uniqlo French Open campaign for Novak Djokovic. Video below, national broadcast spot for Heineken
Nike Kobe VI—”Black Mamba” PR Kit
To build global buzz for a new shoe based on Kobe’s nickname, the Black Mamba, we targeted the planet’s 200 most influential sneakerheads. We made 200 mambas in terrariums, with thumb drives built into the snake’s heads, each holding an exclusive, pre-release Robert Rodriguez movie made for the consumer campaign. View full case study.
Advertising & poster campaign
Leading up to the World Cup, our client Nike wanted to inspire young soccer players in Japan. But the country’s conservative sports system (bukatsu) valued conformity, an attitude stretching beyond sports culture and into everyday life… case study
Interacting with a package—the unboxing—is an integral part of how people feel about what’s inside. View examples of our packaging work across many categories and audiences.
Above: Packaging system for Origins, by Mighty Leaf Tea, below: Custom architecture and photography portfolio consisting of slipcase, leather folio, archival prints.