A logo is not a brand
A brand is much more than a logo or a name. A brand encompasses a living ecosystem of experiences, perceptions, and relationships, all emerging from a company’s values and actions. The name and logo are two important points in an extensive system of meaning. Most brand project we’ve worked on have included applied branding brings a logo to life in a myriad of ways.
Changing them is a complex endeavor—and also an important opportunity. We’ve found that brand launches and rebrands can be an invigorating, positive process for all stakeholders. Done properly and carefully, this process should help realign your values, strategy, and marketing plan for long-term growth and stability, and help focus your ongoing internal and external communications.
Keywords: Branding, Community Engagement, Naming, Strategy, Typography