Rock Camp for Girls

More than music

Social and media pressure on girls and young women can be overwhelming. Rock ‘n’ Roll Camp for Girls offers a powerful antidote. Through music and performance, girls find their voices, their confidence, and their self-esteem.

It’s more than music. At Rock ‘n’ Roll Camp for Girls, campers make ‘zines and costumes. They learn self-respect and even self-defense. Collaborating on songwriting and live performances for real audiences challenges and inspires them.

Camp mentors like Carrie Brownstein (Sleater-Kinney, Portlandia) and Beth Ditto (The Gossip) encourage girls to crank up the volume on their music and on their lives—regardless of their life backgrounds, family income levels, or musical knowledge.

Witnessing this transformation is one of the most powerful, touching, and inspiring experiences we’ve ever had.

Plazm was fortunate to help Rock ‘n’ Roll Camp for Girls transition from a small, founder-focused group to a larger and more inclusive organization—one that spawned a global movement. Plazm principal Joshua Berger also spent five years on the Board of Directors.

Keywords: Rock 'n' Roll Camp for Girls, Branding, Community Engagement, Content, Digital, Media Relations, Strategy, Typography, Education, Public Service

Rock 'n' Roll Camp for Girls began as an experiment. Now it has inspired a global movement with over forty camps in various countries based on the original Portland model. The Girls Rock Camp Alliance was formed to share knowledge and encourage consistency in programming across camps. Design Anne Coté x Plazm.
Plazm did the branding, posters, and packaging for Girls Rock! The Movie, a documentary about the camp, trailer for the film is below.