Star Wars–Episode I
International Poster Campaign
George Lucas is one of our era’s master storytellers. We were honored to visit Skywalker Ranch and create a visually bold poster style for his first Star Wars prequel, centered on the numeral 1.
The campaign reached out to new audiences—particularly women—by depicting universal themes focused on character, emotion, and human experience. Initially intended for Episode I in Germany and Japan, the project expanded to include the entire world outside the US.
Keywords: Lucasfilm, Advertising, Typography, Entertainment