Aurora Elixir

Packaging redesign

Aurora is a small women-owned fine beverage maker based here in Portland. They were an early entry into the non-psychoactive CBD beverage space. They were successful with their bottles but began bumping into limits in terms of distribution and had made the decision to repackage in 12 oz. cans. Plazm was hired to design a new suite of packaging that embodied the values and experience of the brand embodied in the celestial name. The four flavors include ‚Ā†Lavender Orange, Rosemary Grapefruit, Cayenne Citron, and Blackcurrant Spruce. All contain 30mg organic Oregon-grown, broad-spectrum hemp CBD per can. Delicious too!

Photography by Emily Triggs.

Services delivered: Branding, Packaging