Nike–Beautiful

New product line launch

Kicking off with a two-day Bangkok media launch, the “Nike Beautiful” initiative launched new line of women’s products. We designed a holistic, inclusive system focusing on how body and soul awaken through exercise, sport, and dance. Manifestations included event environment design, product display, signage, and a comprehensive set of promotional materials ranging from a case-bound book to lavender eye pillows in silkscreened tins.

Services delivered: Bespoke, Packaging, Editorial Design