New product line launch

Kicking off with a two-day Bangkok media launch, the “Nike Beautiful” initiative launched new line of women’s products. We designed a holistic, inclusive system focusing on how body and soul awaken through exercise, sport, and dance. Manifestations included event environment design, product display, signage, and a comprehensive set of promotional materials ranging from a case-bound book to lavender eye pillows in silkscreened tins.

Keywords: Nike, Nike Asia, Community Engagement, Editorial, Media Relations, Packaging, Sport