Portland Center Stage
Rebrand & poster campaigns
Like the city itself, the largest, longest-running theatre company in Portland was on the brink of a new era. Portland Center Stage had masterminded an innovative rehabilitation of the historic Armory Building, making a new home for themselves and anchoring a blossoming neighborhood. They selected Plazm to create a new brand and messaging, directly associating PCS with its new home and heralding a renewed commitment to the city’s creative culture. Along with the rebrand, Plazm was commissioned to create two seasons of posters. Audiences experience a rollercoaster ride of emotion throughout a theatre season; for our poster series, we invited prominent local artists and illustrators to take us on a visual journey through laughter, despair, and catharsis. The company’s repertoire features comedies, musicals, traditional Shakespeare, and dramas that take on serious contemporary issues.